There is a demand for Women's Sports.

And its big.

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The Outdoor Sports Today

But first, lets see what we've had to work with.

We teamed up with Professor Ann Pegoraro for our second Sister Summit event, to be able to learn more about our Industry and to make better decisions in order to reach our goal to Amplify the Feminine Frequency in the Outdoor Sports.

Women earn on average only 1% of what men earn in the Sports Industry(2)

Research found that the social culture of sport leadership is often a male dominated environment (1).

Women not only get paid less, they have fewer opportunities to play(3).

7%

of sports people seen, heard or read about in the media are women, and only 4% of sports stories focus primarily on women (5).

Only

26.9%

of executive positions in international sport federations are held by women.(4)

90%

of sponsorship money is allocated to male athletes. (9)

We didn't choose this sport because it was suitable for women...

...we Chose it Because We Love It.

For every dollar spent by a corporate sponsor in women's sports,

more than 7$ is generated in customer value for that organization.(15)

To unlock the full potential of women’s sports,

investments must be channeled to strengthen various pillars of the ecosystems. (10)

Women’s sports media coverage has tripled since 2019,

after remaining stagnant for three decades at just 5 per cent to 16 per cent in 2022.(14)

88%

of sport fans regard pro women athletes as impactful role models for young women. (11)

Women in sport defy gender stereotypes and social norms, make inspiring role models and show men and women as equals.(13)‍

7/10

people are now tuning in to women's sports.(12)

80% of female Fortune CEOs played sports in their formative years,

emphasizing the profound impact of early exposure to sports on women’s development and ability to reach their full potential. (16)

They're already convinced.

If not from us, take it from the industry leaders that support us.

Your support and investment will help us create opportunities for women in the sport and outdoor industry.

How? By helping us fund our mission and cover the cost for women to participate in our training workshops, educational and community building events, together we will:

  • Create space to learn and develop skills for female athletes, female media professionals, female guides and the next generation of young talent.
  • Create access for all women to learn through our community events.
  • Enhance visibility for women's sports through media and film production.
  • Support ground breaking research projects.
  • Be the example of equal wages throughout the industry.

Your support will not only ensure the summit's success but demonstrates your commitment to empowering women in sport.  

All donations are tax deductible contributions.

Your support and investment will help us create opportunities for women in the sport and outdoor industry.

How? By helping us fund our mission and cover the cost for women to participate in our training workshops, educational and community building events, together we will:

  • Create space to learn and develop skills for female athletes, female media professionals, female guides and the next generation of young talent.
  • Create access for all women to learn through our community events.
  • Enhance visibility for women's sports through media and film production.
  • Support ground breaking research projects.
  • Be the example of equal wages throughout the industry.

Your support will not only ensure the summit's success but demonstrates your commitment to empowering women in sport.  

All donations are tax deductible contributions.

                   
          
                                
A brief introduction to our sisterhood of change

So What is Sister Summit?

WHAT?

The first ever 100% all-women backcountry ski & snowboard event, and media production house dedicated for change through research. Sister Summit is committed to amplify the feminine frequency and creating a space that strengthens our community and brings a legacy for future generations.

WHY?

Because sports are male dominated, with a lack of community & equality. There is a need for a women's space that aim to push the sport, redefined the standard, and create an international network of empowered professionals in the outdoor industry.

HOW?

By creating an international community through events and online platforms, and helping women develop skills so they can tap into their fullest potential. Through research, collaboration, advocacy and transparency, our goal is to work on guidelines and recommendations for the industry to become gender equal. Through media production we raise visibility and create opportunities for women in the industry.

Lots of love from

The Sister Summit Team

Hedvig Wessel
CEO and Co-Founder
Reach Out to Hedvig
Lexi Dupont
COO and Co-Founder
Reach Out to Lexi

Full List of Sources

  1. Drago, R., Hennighausen, L., Rogers, K., Vescio, & Stauffer, K. D. (2005). Final report for CAGE: The Coaching and Gender Equity Project. University Park: Pennsylvania State University.
  2. Sporting Intelligence (2017). Global Sports Salaries Survey 2017. Online : https://globalsportssalaries.com/GSSS%202017.pdf
  3. Sporting Intelligence (2017). Global Sports Salaries Survey 2017. Online : https://globalsportssalaries.com/GSSS%202017.pdf
  4. Sport Integrity Global Alliance (2023). Female Representation on Executive Organs of International Federation. Online : https://siga-sport.com/press-releases/women-remain-underrepresented-in-sports-leadership-despite-some-progress-siga-survey/ 
  5. UNESCO (2018). Her headline. https://www.unesco.org/en/articles/unesco-launches-her-headline-first-ever-gender-equality-chrome-extension
  6. Source : https://freeskier.com/stories/meet-the-mentors-behind-revelstokes-exploding-female-ski-touring-community
  7. Source : https://www.tetongravity.com/story/culture/wheelie
  8. Women Sport Foundation. Online : https://www.womenssportsfoundation.org/what-we-do/wsf-research/
  9. SponsorUnited (2022). 2022 Sports Sponsorship Year in Review. Online: https://www.sponsorunited.com/reports/2022-sports-sponsorship-year-in-review 
  10. UN Women (2024). Creating holistic change in women’s sports through investment. Online: https://asiapacific.unwomen.org/en/stories/feature-story/2024/07/creating-holistic-change-in-womens-sports-through-investment 
  11.  Parity Now (2024). From Moment To Mainstream: What Consumers In 7 Countries Really Think About Women’s Sports. Online : https://paritynow.co/report-2024-parity-surveymonkey
  12.  Parity Now (2024). From Moment To Mainstream: What Consumers In 7 Countries Really Think About Women’s Sports. Online : https://paritynow.co/report-2024-parity-surveymonkey
  13. UN WOMEN. "In Focus: Women and girls in sport". Online : https://www.unwomen.org/en/news/in-focus/women-and-sport 
  14. Wasserman’s The Collective (2023). "From the shadows to the spotlight". Online: https://www.teamwass.com/news/wassermans-the-collective-from-the-shadows-to-the-spotlight/ 
  15. Change our game (2023)  “The Value of You Can Be What You Can See,” accessed November 14, 2023. Online: https://changeourgame.vic.gov.au/insights/the-value-of-you-can-be-what-you-can-see-addressing-the-sponsorship-gap-in-womens-elite-sport 
  16. EY Global (2020). "Why Female Athletes Should Be Your Next Leader". Online: https://www.ey.com/en_au/athlete-programs/why-a-female-athlete-should-be-your-next-leader#:~:text=Sport%20participation%20helps%20girls%20grow,them%20into%20successful%20business%20careers. ‍
  17. K. Caprino (Oct. 2023). "Deloitte's New Survey Links Playing Sports To Career Success For Women". Online: https://www.forbes.com/sites/kathycaprino/2023/10/17/deloittes-new-survey-links-playing-sports-to-career-success-for-women/#